Who We Are

CEO + Founder of Growth Story
Fractional CMO

Matt Clark

For most of the last 15+ years, Matt led large scale projects and teams in Marketing/Growth/CX. Matt scaled proven winners and championed marketing data and tech, as Head of Growth Strategy at ebay. He drove the evolution of marketing to be more data driven and customer centric as a Marketing Director at Nike. Matt also led a team of CX champions as Head of Strategic programs at Uber.

In 2023 Matt decided it was time to chart a new path, combining joint passions of investing, marketing and entrepreneurship. Supported by his many years of corporate experience along with earlier years in agencies and start-ups. Growth Story was born.

With experience in 4+ international businesses with $1B+ in digital revenues, each #1 in their sector – Matt developed deep expertise in strategy, digital transformation, marketing, customer experience, product, insight, tech and data. Deployed to grow consumer acquisition, retention and value. Building teams as well as scaling best practices.

Matt obtained his Executive MBA from IE Business School in 2021, graduating with Dean’s List honours. He has also completed marketing, finance and strategy training at Harvard Business School and Yale SOM. Matt studied his undergraduate in Political Science at University of Leeds in the UK.

Matt lives in Haarlem, Netherlands with his Dutch wife and three beautiful girls. Matt is originally from the UK, but has lived in the Netherlands for more than a decade. When not in the office, he can usually be found with his young family at the beach, on the kids hockey field or running in the woods.